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    <dc:date>2009-11-21T15:26:01Z</dc:date>
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    <description>Eight Ohio health plans are participating in a pilot to streamline administration with hopes that
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    <dc:date>2009-11-01T04:00:00Z</dc:date>

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    <description>Every pre-existing condition is subject health insurers' anti-fraud mechanism, but that doesn't help
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    <dc:date>2009-10-01T04:00:00Z</dc:date>

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    <description>The Senate Finance Committee is hammering out a bipartisan bill while other leaders will drive
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    <dc:date>2009-09-01T04:00:00Z</dc:date>

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    <title>Cooperatives tough to launch</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Cooperatives-tough-to-launch/ArticleStandard/Article/detail/615493?contextCategoryId=976&amp;ref=25</link>

    <description>While co-ops do provide good care and the right incentives, they still face market pressures that have
    historically destroyed them</description>

    <dc:date>2009-08-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/After-reforms-patients-will-come-out-of-the-woodwo/ArticleStandard/Article/detail/607968?contextCategoryId=976&amp;ref=25">

    <title>After reforms, patients will come out of the woodwork</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/After-reforms-patients-will-come-out-of-the-woodwo/ArticleStandard/Article/detail/607968?contextCategoryId=976&amp;ref=25</link>

    <description>If Massachusetts is any indication, get ready for long wait times, doctors refusing new patients, high
    costs of unmanaged conditions and the blindsiding of America</description>

    <dc:date>2009-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Spending-grew-74-from-2008-to-2009/ArticleStandard/Article/detail/601150?contextCategoryId=976&amp;ref=25">

    <title>Spending grew 7.4% from 2008 to 2009</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Spending-grew-74-from-2008-to-2009/ArticleStandard/Article/detail/601150?contextCategoryId=976&amp;ref=25</link>

    <description>Industry and members have two different perceptions about what they are paying for medical and
    pharmacy costs. It's your job to educate members about comparative effectiveness.</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/Policy+%26+Regulation/For-healthcare-reform-its-all-systems-go/ArticleStandard/Article/detail/595833?contextCategoryId=976&amp;ref=25">

    <title>For healthcare reform, it's all systems go</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/Policy+%26+Regulation/For-healthcare-reform-its-all-systems-go/ArticleStandard/Article/detail/595833?contextCategoryId=976&amp;ref=25</link>

    <description>Cooperation, involvement and action mark the current reform atmosphere, which is a big surprise to
    me</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/EMRs/EMRs-not-enough/ArticleStandard/Article/detail/590428?contextCategoryId=976&amp;ref=25">

    <title>EMRs not enough</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/EMRs/EMRs-not-enough/ArticleStandard/Article/detail/590428?contextCategoryId=976&amp;ref=25</link>

    <description>The incentives and penalties for adopting EMRs might not help the small physician
    practices</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/data/articlestandard/mhe/142009/590428null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Consumer-control-will-align-supply-and-demand/ArticleStandard/Article/detail/584944?contextCategoryId=976&amp;ref=25">

    <title>Consumer control will align supply and demand</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Consumer-control-will-align-supply-and-demand/ArticleStandard/Article/detail/584944?contextCategoryId=976&amp;ref=25</link>

    <description>Regina Herzlinger's prescription for reform calls for payment based on episodes of care.</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/data/articlestandard/mhe/102009/584944null</EMSArticle:flashImageUrl>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/Business+Strategy/Troubling-times-have-insurers-in-the-hot-seat/ArticleStandard/Article/detail/577624?contextCategoryId=976&amp;ref=25">

    <title>Troubling times have insurers in the hot seat</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/Business+Strategy/Troubling-times-have-insurers-in-the-hot-seat/ArticleStandard/Article/detail/577624?contextCategoryId=976&amp;ref=25</link>

    <description>Big name insurers are getting smacked with fees and penalties for dropping the ball</description>

    <dc:date>2009-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Obama-and-Daschle-want-your-reform-wish-list/ArticleStandard/Article/detail/573831?contextCategoryId=976&amp;ref=25">

    <title>Obama and Daschle want your reform wish list</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Obama-and-Daschle-want-your-reform-wish-list/ArticleStandard/Article/detail/573831?contextCategoryId=976&amp;ref=25</link>

    <description>Healthcare leaders are concerned about future public programs under the new administration that simply
    shift costs</description>

    <dc:date>2009-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/New-age-of-healthcare-calls-for-gender-equality/ArticleStandard/Article/detail/569627?contextCategoryId=976&amp;ref=25">

    <title>New age of healthcare calls for gender equality</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/New-age-of-healthcare-calls-for-gender-equality/ArticleStandard/Article/detail/569627?contextCategoryId=976&amp;ref=25</link>

    <description>Health coverage is typically gender-balanced, but in some states, women are paying higher premiums
    that simply cannot be justified actuarially, according women's groups and some Congressional leaders.</description>

    <dc:date>2008-12-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Collaborative-models-fuel-healthcare-quality/ArticleStandard/Article/detail/562097?contextCategoryId=976&amp;ref=25">

    <title>Collaborative models fuel healthcare quality</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Collaborative-models-fuel-healthcare-quality/ArticleStandard/Article/detail/562097?contextCategoryId=976&amp;ref=25</link>

    <description>In light of the recent NCQA report, plans should consider adopting emerging collaborative
    models</description>

    <dc:date>2008-11-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/Competition/Cost-controls-cant-be-sidestepped-in-2009/ArticleStandard/Article/detail/557620?contextCategoryId=976&amp;ref=25">

    <title>Cost controls can't be sidestepped in 2009</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/Competition/Cost-controls-cant-be-sidestepped-in-2009/ArticleStandard/Article/detail/557620?contextCategoryId=976&amp;ref=25</link>

    <description>In the wake of the upcoming presidential election, experts say both candidates cater to the public by
    assuring that everything will change, but neither candidate has offered up meaningful dialogue about the most
    needed change of all - reducing costs.</description>

    <dc:date>2008-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/Business+Strategy/High-costs-reduce-our-willingness-to-give/ArticleStandard/Article/detail/547903?contextCategoryId=976&amp;ref=25">

    <title>High costs reduce our willingness to give</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/Business+Strategy/High-costs-reduce-our-willingness-to-give/ArticleStandard/Article/detail/547903?contextCategoryId=976&amp;ref=25</link>

    <description>Healthcare leaders must begin forecasting where Americans will draw the line on their generosity when
    it comes to the healthy subsidizing the sick, the insured subsidizing the uninsured, and the wealthier subsidizing
    the less wealthy.</description>

    <dc:date>2008-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Collecting-payment-is-hard-work-for-small-practice/ArticleStandard/Article/detail/533523?contextCategoryId=976&amp;ref=25">

    <title>Collecting payment is hard work for small practices</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Collecting-payment-is-hard-work-for-small-practice/ArticleStandard/Article/detail/533523?contextCategoryId=976&amp;ref=25</link>

    <description>Personally, I'm concerned about the financial stability of the small physician practices that struggle
    to cover their costs. Small practices should consider options such as electronic fund transfers or an employment
    model to streamline financial activities.</description>

    <dc:date>2008-08-01T04:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Wacky-ad-campaign-reaches-the-right-people/ArticleStandard/Article/detail/528025?contextCategoryId=976&amp;ref=25">

    <title>Wacky ad campaign reaches the right people</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Wacky-ad-campaign-reaches-the-right-people/ArticleStandard/Article/detail/528025?contextCategoryId=976&amp;ref=25</link>

    <description>Your advertising campaign has officially become old-school. That stock image of pleasant patients and
    attractive doctors? You aren't catching anyone's attention with that approach anymore. Meet HealthPartners' new
    mascot: Petey P. Cup. Yes, that's right, a urine specimen cup is a walking, dancing, huggable mascot that makes
    appearances at clinics, health fairs and events around the Twin Cities. Petey also has a syringe sidekick named
    Pokey.</description>

    <dc:date>2008-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Irish-healthcare-system-offers-access-at-72-GDP/ArticleStandard/Article/detail/522491?contextCategoryId=976&amp;ref=25">

    <title>Irish healthcare system offers access at 7.2% GDP</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Irish-healthcare-system-offers-access-at-72-GDP/ArticleStandard/Article/detail/522491?contextCategoryId=976&amp;ref=25</link>

    <description>I had the honor of joining 40 executive delegates for a week to observe the Irish healthcare system.
    While spending in the Irish healthcare system is just 7.2% of GDP, the public hospitals are filled to the
    gills.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Expert-protection-laws-to-follow-federal-parity-la/ArticleStandard/Article/detail/515147?contextCategoryId=976&amp;ref=25">

    <title>Expert protection laws to follow federal parity laws</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Expert-protection-laws-to-follow-federal-parity-la/ArticleStandard/Article/detail/515147?contextCategoryId=976&amp;ref=25</link>

    <description>Long debates in Congress over mental health parity laws position the most human of health needs up
    against stretched budgets and market disagreements on treatment value. At the moment, arguments center on insurers'
    coverage obligations, but few are addressing another debate that is certain to follow.</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Hospitals-speak-out-on-payers-behaving-badly/ArticleStandard/Article/detail/507965?contextCategoryId=976&amp;ref=25">

    <title>Hospitals speak out on payers behaving badly</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Hospitals-speak-out-on-payers-behaving-badly/ArticleStandard/Article/detail/507965?contextCategoryId=976&amp;ref=25</link>

    <description>When the former owner of the NFL's Cleveland Browns announced he was moving the team to Baltimore in
    1996, not only were Cleveland fans outraged, ironically, so were Pittsburgh Steelers fans&amp;amp;mdash;their
    biggest rivals. For the two seasons that the Browns franchise remained dark, the Steelers missed the Browns because
    they had enjoyed the competitive rivalry. The Browns team and its followers were the people they loved to
    hate.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/New-guidelines-influence-wellness-incentives/ArticleStandard/Article/detail/489457?contextCategoryId=976&amp;ref=25">

    <title>New guidelines influence wellness incentives</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/New-guidelines-influence-wellness-incentives/ArticleStandard/Article/detail/489457?contextCategoryId=976&amp;ref=25</link>

    <description>HIPAA prohibits group plans from charging higher premiums to individuals due to health status, medical
    history, genetic information, claims experience, receipt of care or evidence of disability. The Department of
    Labor's Employee Benefits Security Administration recently issued guidelines that closed off a loophole that might
    have allowed employers to charge less healthy workers higher deductibles.</description>

    <dc:date>2008-02-01T05:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Patients-Find-their-Own-Ways-to-Rate-Providers/ArticleStandard/Article/detail/482402?contextCategoryId=976&amp;ref=25">

    <title>Patients Find their Own Ways to Rate Providers</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Patients-Find-their-Own-Ways-to-Rate-Providers/ArticleStandard/Article/detail/482402?contextCategoryId=976&amp;ref=25</link>

    <description>With healthcare quality being so difficult to quantify, flawed ratings are unavoidable. Health plans,
    patients and governments, however, are desperate for some sort of yardstick by which to judge
    providers.</description>

    <dc:date>2008-01-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Overcrowding-is-less-about-wasteful-ED-use-for-non/ArticleStandard/Article/detail/476112?contextCategoryId=976&amp;ref=25">

    <title>Overcrowding is less about wasteful ED use for non-emergencies and more about reduced availability of
    facilities</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Overcrowding-is-less-about-wasteful-ED-use-for-non/ArticleStandard/Article/detail/476112?contextCategoryId=976&amp;ref=25</link>

    <description>Emergency departments (EDs) are a critical safety net for all Americans, and that net is becoming
    evermore threadbare. It's downright scary when you look closely at the reality of EDs today.</description>

    <dc:date>2007-12-01T05:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Greatest-HIPAA-risk-is-private-lawsuits/ArticleStandard/Article/detail/469638?contextCategoryId=976&amp;ref=25">

    <title>Greatest HIPAA risk is private lawsuits</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Greatest-HIPAA-risk-is-private-lawsuits/ArticleStandard/Article/detail/469638?contextCategoryId=976&amp;ref=25</link>

    <description>Actor George Clooney was hospitalized recently after a minor motorcycle accident. He cracked a rib,
    but that wasn't the worst of it. Star-struck hospital employees who weren't involved in his care accessed his
    medical record, no doubt hoping to find some celebrity gossip.</description>

    <dc:date>2007-11-01T04:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Few-can-design-truly-affordable-coverage/ArticleStandard/Article/detail/462213?contextCategoryId=976&amp;ref=25">

    <title>Few can design truly affordable coverage</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Few-can-design-truly-affordable-coverage/ArticleStandard/Article/detail/462213?contextCategoryId=976&amp;ref=25</link>

    <description>Every time I look through the sales fliers in the Sunday newspaper, I'm amazed by all the stuff we can
    buy. Toys, such as satellite radios and video game systems, are just the beginning. Today, you can even buy
    high-end cleaning products for your bath or shower at more than 10 times the price of a simple sponge and some
    cleanser.</description>

    <dc:date>2007-10-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Waiter-theres-Staphylococcus-aureus-in-my-soup-Inf/ArticleStandard/Article/detail/452858?contextCategoryId=976&amp;ref=25">

    <title>Waiter, there's Staphylococcus aureus in my soup: Infection prevention is common sense</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Waiter-theres-Staphylococcus-aureus-in-my-soup-Inf/ArticleStandard/Article/detail/452858?contextCategoryId=976&amp;ref=25</link>

    <description>Coffee shops, restaurants and grocery stores have started getting serious about employees washing
    their hands to prevent the spread of germs. If the guy who steams my cafe latte remembers to scrub his hands for 30
    seconds before getting behind the coffee counter, then why aren't more healthcare providers remembering to do
    it?</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/General-spending-trends-sloping-down-Past-40-years/ArticleStandard/Article/detail/446454?contextCategoryId=976&amp;ref=25">

    <title>General spending trends sloping down: Past 40 years actually show overall medical costs on gradual
    decline</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/General-spending-trends-sloping-down-Past-40-years/ArticleStandard/Article/detail/446454?contextCategoryId=976&amp;ref=25</link>

    <description>Get your Power Point ready because the annual season of strategic planning is upon us. There are quite
    a few givens that we know we'll have to work with for 2008 in spite of the fact that the year still has several
    good months left in it.</description>

    <dc:date>2007-08-01T04:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Concrete-details-have-more-influence-Massive-healt/ArticleStandard/Article/detail/439155?contextCategoryId=976&amp;ref=25">

    <title>Concrete details have more influence: Massive healthcare reform looks good on TV, but one-piece plans work
    better in real life</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Concrete-details-have-more-influence-Massive-healt/ArticleStandard/Article/detail/439155?contextCategoryId=976&amp;ref=25</link>

    <description>Typically not a big fan of movies, I was surprised by how much I enjoyed my DVD rental of &amp;#34;Man
    of the Year.&amp;#34; The basic premise of the movie has a quirky, independent-party candidate winning the popular
    vote in a presidential race.</description>

    <dc:date>2007-07-01T04:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Consumers-want-kinder-gentler-paperwork/ArticleStandard/Article/detail/430362?contextCategoryId=976&amp;ref=25">

    <title>Consumers want kinder, gentler paperwork</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Consumers-want-kinder-gentler-paperwork/ArticleStandard/Article/detail/430362?contextCategoryId=976&amp;ref=25</link>

    <description>Last month, the LA Times reported that Blue Cross of California had agreed to change its position on
    policy cancellations, now making a distinction between those who make honest mistakes on application forms and
    those who fraudulently misrepresent themselves to obtain benefits. The Times predicted that the class-action
    settlement would &amp;#34;send shock waves&amp;#34; through the insurance industry.</description>

    <dc:date>2007-06-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Check-your-addition-when-counting-up-uninsured/ArticleStandard/Article/detail/424940?contextCategoryId=976&amp;ref=25">

    <title>Check your addition when counting up uninsured</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Check-your-addition-when-counting-up-uninsured/ArticleStandard/Article/detail/424940?contextCategoryId=976&amp;ref=25</link>

    <description>Apparently somebody forgot to carry the one. The U.S. Census Bureau recently revised its 2005 data on
    the uninsured and now reports that the initial numbers were off by 1.8 million people. New totals show 44.8 million
    people were uninsured in 2005, not the 46.6 million previously reported.</description>

    <dc:date>2007-05-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Top-plans-stand-out-among-close-contenders/ArticleStandard/Article/detail/415858?contextCategoryId=976&amp;ref=25">

    <title>Top plans stand out among close contenders</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Top-plans-stand-out-among-close-contenders/ArticleStandard/Article/detail/415858?contextCategoryId=976&amp;ref=25</link>

    <description>Harvard Pilgrim Health Care in Massachusetts has been calling itself &amp;#34;America's highest rated
    health plan&amp;#34; for the past several years. And it's got industry studies to back it up.</description>

    <dc:date>2007-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Tricky-poverty-measures-influence-coverage-levels/ArticleStandard/Article/detail/409182?contextCategoryId=976&amp;ref=25">

    <title>Tricky poverty measures influence coverage levels</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Tricky-poverty-measures-influence-coverage-levels/ArticleStandard/Article/detail/409182?contextCategoryId=976&amp;ref=25</link>

    <description>Millions of people's lives have been influenced by the work of Mollie Orshansky, even though very few
    people know who she is. Dozens of health-related programs throughout history have benefitted from Mollie's
    contributions, including programs through HHS, charitable agencies, private companies and managed care. In 1963, it
    was Mollie&amp;amp;mdash;an accomplished mathematical genius and daughter of a poor immigrant
    family&amp;amp;mdash;who developed the U.S. government's official measure of poverty and the guidelines for what we
    call the Federal Poverty Level (FPL) today.</description>

    <dc:date>2007-03-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/States-getting-feet-wet-with-new-proposals/ArticleStandard/Article/detail/401863?contextCategoryId=976&amp;ref=25">

    <title>States getting feet wet with new proposals</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/States-getting-feet-wet-with-new-proposals/ArticleStandard/Article/detail/401863?contextCategoryId=976&amp;ref=25</link>

    <description>Everyone is jumping into the pool&amp;amp;mdash;the state-purchasing pool that is. States are
    beginning to dive into healthcare overhaul with almost artistic creativity, coming up with state-specific,
    collectively funded plans to fix the leaks in coverage.</description>

    <dc:date>2007-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Weight-remains-a-sensitive-costly-issue-for-payers/ArticleStandard/Article/detail/396678?contextCategoryId=976&amp;ref=25">

    <title>Weight remains a sensitive, costly issue for payers</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Weight-remains-a-sensitive-costly-issue-for-payers/ArticleStandard/Article/detail/396678?contextCategoryId=976&amp;ref=25</link>

    <description>Obesity is the new smoking. While states are increasingly outlawing public smoking, no one is ready to
    initiate similar measures targeted at people who are obese. It's just not polite.</description>

    <dc:date>2007-01-01T05:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/2006-ends-on-a-positive-note-for-consumers/ArticleStandard/Article/detail/389256?contextCategoryId=976&amp;ref=25">

    <title>2006 ends on a positive note for consumers</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/2006-ends-on-a-positive-note-for-consumers/ArticleStandard/Article/detail/389256?contextCategoryId=976&amp;ref=25</link>

    <description>Like the wide-eyed toddlers who will stare in awe at their stack of holiday gifts this year,
    healthcare consumers certainly have a few surprises to get excited about as 2006 comes to a close.</description>

    <dc:date>2006-12-01T05:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Theres-good-news-and-bad-news-this-flu-season/ArticleStandard/Article/detail/383200?contextCategoryId=976&amp;ref=25">

    <title>There's good news and bad news this flu season</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Theres-good-news-and-bad-news-this-flu-season/ArticleStandard/Article/detail/383200?contextCategoryId=976&amp;ref=25</link>

    <description>Heartfelt sympathies to any of you who at this moment are holding a fistful of soggy tissues and cough
    drops as you read.</description>

    <dc:date>2006-11-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Medical-science-sure-to-help-us-live-longer/ArticleStandard/Article/detail/376825?contextCategoryId=976&amp;ref=25">

    <title>Medical science sure to help us live longer</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Medical-science-sure-to-help-us-live-longer/ArticleStandard/Article/detail/376825?contextCategoryId=976&amp;ref=25</link>

    <description>Would you pay $19,900 to add another year to your life? If only it were that simple. The New England
    Journal of Medicine (NEJM) recently published a study that concluded between 1960 and 2000, we paid an average of
    $19,900 in medical costs per year of life gained during that time. In 1960, a newborn's life expectancy was 69.9
    years, and in 2000, it was 76.87 years, according to the study.</description>

    <dc:date>2006-10-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Grocery-stores-have-changed-how-we-receive-routine/ArticleStandard/Article/detail/367904?contextCategoryId=976&amp;ref=25">

    <title>Grocery stores have changed how we receive routine care</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Grocery-stores-have-changed-how-we-receive-routine/ArticleStandard/Article/detail/367904?contextCategoryId=976&amp;ref=25</link>

    <description>One of the things I love about living in the suburbs is the close proximity of retail when I need to
    get my errands done. In a three-mile stretch, I can eat lunch, hit the ATM, buy a gift, fill up my gas tank and
    replenish my groceries. At the grocery store, I can buy stamps and drop off my dry cleaning, too.</description>

    <dc:date>2006-09-01T04:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Universal-healthcare-not-as-scary-as-it-seems/ArticleStandard/Article/detail/363685?contextCategoryId=976&amp;ref=25">

    <title>Universal healthcare not as scary as it seems</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Universal-healthcare-not-as-scary-as-it-seems/ArticleStandard/Article/detail/363685?contextCategoryId=976&amp;ref=25</link>

    <description>Gut instinct always used to tell me that America would never go for universal healthcare coverage. In
    the back of my mind, I kept picturing either a healthcare free-for-all with everyone and their uncle running to the
    doctor for every little paper cut, or just as bad, everyone and their uncle waiting in line for months to receive
    their ration of healthcare. You might have envisioned those alarming circumstances, too.</description>

    <dc:date>2006-08-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Politics-aside-we-have-a-chance-to-prevent-a-deadl/ArticleStandard/Article/detail/357664?contextCategoryId=976&amp;ref=25">

    <title>Politics aside, we have a chance to prevent a deadly cancer</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Politics-aside-we-have-a-chance-to-prevent-a-deadl/ArticleStandard/Article/detail/357664?contextCategoryId=976&amp;ref=25</link>

    <description>About two hours after a colleague and I lamented over breakfast about Americans' shortcomings in
    wellness, I heard the news that the vaccine for human papillomavirus (HPV) had received the final nod from FDA. Now
    there was something Americans were actually doing pretty well: immunizing.</description>

    <dc:date>2006-07-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Those-who-hold-out-on-transparency-might-regret-it/ArticleStandard/Article/detail/329906?contextCategoryId=976&amp;ref=25">

    <title>Those who hold out on transparency might regret it</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Those-who-hold-out-on-transparency-might-regret-it/ArticleStandard/Article/detail/329906?contextCategoryId=976&amp;ref=25</link>

    <description>Transparency. If that's not the hottest topic in managed care today, I don't know what is. So many of
    the consumer-directed healthcare advocates I've talked with this year have told me that transparency will be the
    big coup for consumers, regardless of which plan design they choose or how much they spend in any given
    year.</description>

    <dc:date>2006-06-01T04:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/In-call-center-management-customer-service-comes-f/ArticleStandard/Article/detail/322934?contextCategoryId=976&amp;ref=25">

    <title>In call center management, customer service comes first</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/In-call-center-management-customer-service-comes-f/ArticleStandard/Article/detail/322934?contextCategoryId=976&amp;ref=25</link>

    <description>Everyone runs into troublesome customer service now and then. You know how frustrating it can become,
    and it probably inspires you to be that much more careful when conducting business with your own customers.
    Certainly as consumers, we know the caveat emptor warnings, but there is nothing so valuable as great
    service.</description>

    <dc:date>2006-05-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Achieving-technology-goals-appears-within-reach/ArticleStandard/Article/detail/301711?contextCategoryId=976&amp;ref=25">

    <title>Achieving technology goals appears within reach</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Achieving-technology-goals-appears-within-reach/ArticleStandard/Article/detail/301711?contextCategoryId=976&amp;ref=25</link>

    <description>New technologies have lifecycles that include a curve of initial resistance as well as an eventual
    plateau of acceptance. There are some who rush out and buy the latest gadget the minute it's available, and
    others&amp;amp;#8212;myself included&amp;amp;#8212;who wait to see how the new product or service pans out. Some of
    us cling to our old ways and our comfortable devices because we're used to them or because they're so much less
    expensive. At some point in time, however, we resisters just have to give in.</description>

    <dc:date>2006-02-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Healthcare-and-finance-meld-to-serve-the-new-marke/ArticleStandard/Article/detail/282702?contextCategoryId=976&amp;ref=25">

    <title>Healthcare and finance meld to serve the new market</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Healthcare-and-finance-meld-to-serve-the-new-marke/ArticleStandard/Article/detail/282702?contextCategoryId=976&amp;ref=25</link>

    <description>For some problems, there are no easy answers. Even the best solution might have detrimental drawbacks.
    We see this in healthcare every day when we try to deliver care to the uninsured, improve health through lifestyle
    changes or push the quality envelope.</description>

    <dc:date>2006-01-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Lets-do-our-homework-and-have-our-choices/ArticleStandard/Article/detail/196463?contextCategoryId=976&amp;ref=25">

    <title>Let's do our homework and have our choices</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Lets-do-our-homework-and-have-our-choices/ArticleStandard/Article/detail/196463?contextCategoryId=976&amp;ref=25</link>

    <description>We all seem to be taking a wait-and-see approach.</description>

    <dc:date>2005-11-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Todays-creative-leaders-always-find-a-way/ArticleStandard/Article/detail/183300?contextCategoryId=976&amp;ref=25">

    <title>Today's creative leaders always find a way</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Todays-creative-leaders-always-find-a-way/ArticleStandard/Article/detail/183300?contextCategoryId=976&amp;ref=25</link>

    <description>Last Month brought us news of the indescribable aftermath of Hurricane Katrina. I consumed all the
    information I could find at first, but then, like many Americans, I had to step away from the media for a while. I
    had to let the reality sink in without the narration of a news anchor.</description>

    <dc:date>2005-10-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Taking-care-of-business-means-taking-care-of-peopl/ArticleStandard/Article/detail/164164?contextCategoryId=976&amp;ref=25">

    <title>Taking care of business means taking care of people</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Taking-care-of-business-means-taking-care-of-peopl/ArticleStandard/Article/detail/164164?contextCategoryId=976&amp;ref=25</link>

    <description>Maybe we're encouraged by recent steps forward to harmonize our disconnected healthcare system
    (through proposed health information networks, for example) but there is still so much more to do.</description>

    <dc:date>2005-06-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Innovative-programs-help-Medicaid-recipients-thriv/ArticleStandard/Article/detail/155745?contextCategoryId=976&amp;ref=25">

    <title>Innovative programs help Medicaid recipients thrive</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Innovative-programs-help-Medicaid-recipients-thriv/ArticleStandard/Article/detail/155745?contextCategoryId=976&amp;ref=25</link>

    <description>Not long ago, I was talking with a family friend, Jamie, a young, single mom and then Medicaid
    recipient. We were discussing our families and I had mentioned how busy I was driving my children to and from their
    many extracurricular activities and social events.</description>

    <dc:date>2005-04-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Standing-on-the-shoulders-of-giants/ArticleStandard/Article/detail/150882?contextCategoryId=976&amp;ref=25">

    <title>Standing on the shoulders of giants</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Standing-on-the-shoulders-of-giants/ArticleStandard/Article/detail/150882?contextCategoryId=976&amp;ref=25</link>

    <description>EVERY SO OFTEN, something in healthcare really captures my imagination. I am frequently amazed by the
    innovation, intelligence and dedication of the people who work in this industry, but once in a while something
    special will happen and I'll think, &amp;#34;I'm going to remember this for the rest of my
    life.&amp;#34;</description>

    <dc:date>2005-03-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Converting-political-fervor-for-the-benefit-of-eve/ArticleStandard/Article/detail/146104?contextCategoryId=976&amp;ref=25">

    <title>Converting political fervor for the benefit of everyone</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Converting-political-fervor-for-the-benefit-of-eve/ArticleStandard/Article/detail/146104?contextCategoryId=976&amp;ref=25</link>

    <description>Politics are a very strange animal. The vehemence brought to the table by the extreme left and right,
    and just about everyone in between, strikes me as both frightening and encouraging.</description>

    <dc:date>2005-02-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Looking-high-lowand-East/ArticleStandard/Article/detail/141932?contextCategoryId=976&amp;ref=25">

    <title>Looking high, low&#226;&#8364;"and East</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Looking-high-lowand-East/ArticleStandard/Article/detail/141932?contextCategoryId=976&amp;ref=25</link>

    <description>What would you think if I told you that a country could provide healthcare coverage for its population
    of 6.8 million without collecting a single dollar in taxes from two-thirds of those people? Would you be
    intrigued?</description>

    <dc:date>2005-01-01T05:00:00Z</dc:date>

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    <title>When there's brilliant leadership in healthcare, everyone wins</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/When-theres-brilliant-leadership-in-healthcare-eve/ArticleStandard/Article/detail/136674?contextCategoryId=976&amp;ref=25</link>

    <description>The National Inventors Hall of Fame is located in Akron, Ohio, about 45 minutes from the MANAGED
    HEALTHCARE EXECUTIVE offices. It's interesting how many of the modern day Hall of Fame inductees are researchers
    who were honored for their discoveries in medicine, while historical creators offered more electronic or industrial
    solutions.</description>

    <dc:date>2004-12-01T05:00:00Z</dc:date>

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    <title>Healthcare gets an assist from exciting new fields</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Healthcare-gets-an-assist-from-exciting-new-fields/ArticleStandard/Article/detail/133395?contextCategoryId=976&amp;ref=25</link>

    <description>The practice of medicine continues to become more effective, and all of the players in managed care
    seem to have found a way to (somewhat) peacefully coexist.</description>

    <dc:date>2004-11-01T05:00:00Z</dc:date>

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    <title>Combined services that care for seniors provide big-picture savings</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Combined-services-that-care-for-seniors-provide-bi/ArticleStandard/Article/detail/127443?contextCategoryId=976&amp;ref=25</link>

    <description>Months before my grandmother moved into a nursing home, she called me over to her house to help in the
    kitchen.</description>

    <dc:date>2004-10-01T04:00:00Z</dc:date>

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    <title>It's time to consider any and all available options</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Its-time-to-consider-any-and-all-available-options/ArticleStandard/Article/detail/122089?contextCategoryId=976&amp;ref=25</link>

    <description>Pride, as they say, is difficult to swallow&amp;amp;mdash;but it will go down. Love us or hate us,
    Americans certainly have plenty of self-confidence, so on those occasions when we have to eat our words, it can be
    quite a feast.</description>

    <dc:date>2004-09-01T04:00:00Z</dc:date>

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    <title>Finally, the EMR cavalry might be in sight</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Finally-the-EMR-cavalry-might-be-in-sight/ArticleStandard/Article/detail/109130?contextCategoryId=976&amp;ref=25</link>

    <description>I have learned over the years that I am, for better or worse, a fairly risk-averse person. Given the
    choice between steady production and a high-risk/high-reward opportunity, I'll almost always choose the
    former.</description>

    <dc:date>2004-08-01T04:00:00Z</dc:date>

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    <title>The more hands to work on healthcare's knots, the better</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/The-more-hands-to-work-on-healthcares-knots-the-be/ArticleStandard/Article/detail/105557?contextCategoryId=976&amp;ref=25</link>

    <description>According to Greek legend, a poor peasant named Gordius became the king of the Asian country of
    Phrygia because of a rather vague prophecy. An oracle had prophesied that the nation&amp;amp;rsquo;s future ruler
    would come riding into town on a wagon, so when Gordius and his wife arrived in the public square driving an ox
    cart, the populace named him king.</description>

    <dc:date>2004-07-01T04:00:00Z</dc:date>

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    <title>Medical management comes to the forefront</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Medical-management--comes-to-the-forefront/ArticleStandard/Article/detail/100522?contextCategoryId=976&amp;ref=25</link>

    <description>Systems integration has evolved to become much more than a technology issue</description>

    <dc:date>2004-06-01T04:00:00Z</dc:date>

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    <title>Medicare Advantage plans poised to build on what they have</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Medicare-Advantage-plans-poised-to-build-on-what-t/ArticleStandard/Article/detail/96836?contextCategoryId=976&amp;ref=25</link>

    <description>Putting the rate enhancement back into benefit programs can only improve quality</description>

    <dc:date>2004-05-01T04:00:00Z</dc:date>

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    <title>As we move forward, we can't forget where we came from</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/As-we-move-forward-we-cant-forget-where-we-came-fr/ArticleStandard/Article/detail/92979?contextCategoryId=976&amp;ref=25</link>

    <description>Humble beginnings are often the first step to greatness--as long as we remember our raison
    d'etre</description>

    <dc:date>2004-04-01T05:00:00Z</dc:date>

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    <title>Americans are waking up to what it means to be healthy</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Americans-are-waking-up-to-what-it-means-to-be-hea/ArticleStandard/Article/detail/89085?contextCategoryId=976&amp;ref=25</link>

    <description>U.S. Surgeon General Dr. Richard Carmona keeps America on a healthy course and away from bad
    choices</description>

    <dc:date>2004-03-01T05:00:00Z</dc:date>

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    <title>Cheers to those who make it easier for us to help others</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Cheers-to-those-who-make-it-easier-for-us-to-help-/ArticleStandard/Article/detail/85869?contextCategoryId=976&amp;ref=25</link>

    <description>Incentives for personal gain are common, but those that motivate us to help others are rare and
    valuable</description>

    <dc:date>2004-02-01T05:00:00Z</dc:date>

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    <title>Programs critical to altering the lifestyles of chubby kids</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Programs-critical-to-altering-the-lifestyles-of-ch/ArticleStandard/Article/detail/82722?contextCategoryId=976&amp;ref=25</link>

    <description>health risks are not the only drawback for overweight kids ... take my word for it!</description>

    <dc:date>2004-01-01T05:00:00Z</dc:date>

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    <title>Choose your favorite for the 2003 Readers' Choice Executive of the Year</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Choose-your-favorite-for-the-2003-Readers-Choice-E/ArticleStandard/Article/detail/78459?contextCategoryId=976&amp;ref=25</link>

    <description>It only takes two clicks to vote for the thought leader who provided you with the most insight in
    2003</description>

    <dc:date>2003-12-01T05:00:00Z</dc:date>

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    <title>Low-hanging fruit need not apply</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Low-hanging-fruit-need-not-apply/ArticleStandard/Article/detail/75800?contextCategoryId=976&amp;ref=25</link>

    <description>HAP CEO CLevel Killingsworth seeks a savings plan, but only if it reduces overuse and misuse of
    care</description>

    <dc:date>2003-11-01T05:00:00Z</dc:date>

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    <title>We're only as strong as our weakest healthcare link</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/Commentary/Were-only-as-strong-as-our-weakest-healthcare-link/ArticleStandard/Article/detail/72489?contextCategoryId=976&amp;ref=25</link>

    <description>Every state will be forced to implement Medicaid cost-containment strategies in 2004.</description>

    <dc:date>2003-10-01T04:00:00Z</dc:date>

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    <title>The road to wellness is a two-way street</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/Commentary/The-road-to-wellness-is-a-two-way-street/ArticleStandard/Article/detail/69430?contextCategoryId=976&amp;ref=25</link>

    <description>Consumers and providers need to work together to improve overall healthcare</description>

    <dc:date>2003-09-01T04:00:00Z</dc:date>

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    <title>Doctors serve needs on both sides of the bargaining table</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Doctors-serve-needs-on-both-sides-of-the-bargainin/ArticleStandard/Article/detail/62583?contextCategoryId=976&amp;ref=25</link>

    <description>Physician plan executives tap into daily experiences to serve even the tiniest of
    members</description>

    <dc:date>2003-07-01T04:00:00Z</dc:date>

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    <title>The war is being won in the marketplace right now</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/The-war-is-being-won-in-the-marketplace-right-now/ArticleStandard/Article/detail/59997?contextCategoryId=976&amp;ref=25</link>

    <description>Health plans are going to look a lot different in the future, and the transformation needs to begin
    today.</description>

    <dc:date>2003-06-01T04:00:00Z</dc:date>

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    <title>In today's world, &amp;amp;quot;lifers&amp;amp;quot; are a dying breed</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/In-todays-world-lifers-are-a-dying-breed/ArticleStandard/Article/detail/56355?contextCategoryId=976&amp;ref=25</link>

    <description>Mike Cascone has spent his entire career -- more than 35 years -- with the fortunate BCBS of
    Florida.</description>

    <dc:date>2003-05-01T04:00:00Z</dc:date>

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    <title>Is the sleeping giant finally starting to stir?</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Is-the-sleeping-giant-finally-starting-to-stir/ArticleStandard/Article/detail/54250?contextCategoryId=976&amp;ref=25</link>

    <description>With tips from countries that haveless to work with, the U.S. healthcare industry &amp;#xD; moves
    toward major reform</description>

    <dc:date>2003-04-01T05:00:00Z</dc:date>

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    <title>It's time for all Americans to play 'Follow the Leader'</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Its-time-for-all-Americans-to-play-Follow-the-Lead/ArticleBrief/Article/detail/50130?contextCategoryId=976&amp;ref=25</link>

    <description>Although I'm almost 30 years younger than Health and Human Services Secretary Tommy Thompson, I was
    thoroughly exhausted by the time we were done with our exclusive, face-to-face interview.</description>

    <dc:date>2003-03-01T05:00:00Z</dc:date>

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    <title>The role of health plans is to serve however they can</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/The-role-of-health-plans-is-to-serve-however-they-/ArticleStandard/Article/detail/6671?contextCategoryId=976&amp;ref=25</link>

    <description>Individual people and circumstances have different needs, and MCOs need to be flexible enough to meet
    them all</description>

    <dc:date>2002-12-01T05:00:00Z</dc:date>

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  rdf:about="http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Healthcare-accounts-for-13-of-our-GDP-but-is-that-/ArticleStandard/Article/detail/40941?contextCategoryId=976&amp;ref=25">

    <title>Healthcare accounts for 13% of our GDP, but is that enough?</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Healthcare-accounts-for-13-of-our-GDP-but-is-that-/ArticleStandard/Article/detail/40941?contextCategoryId=976&amp;ref=25</link>

    <description>As costs continue to rise, perhaps we should focus less on our expenses&amp;#xD; and more on our
    priorities</description>

    <dc:date>2002-12-01T05:00:00Z</dc:date>

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    <title>Easy access and better communications are a win-win</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Easy-access-and-better-communications-are-a-win-wi/ArticleStandard/Article/detail/37931?contextCategoryId=976&amp;ref=25</link>

    <description>Health plans that make their products easier for individuals to find&amp;#xD; will reap the
    rewards</description>

    <dc:date>2002-11-01T05:00:00Z</dc:date>

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    <title>Changing the concept of 'patient' to 'customer'</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Changing-the-concept-of-patient-to-customer/ArticleStandard/Article/detail/31990?contextCategoryId=976&amp;ref=25</link>

    <description>Sisters of Mercy CEO Ron Ashworth cultivates an environment of personal&amp;#xD; as well as clinical
    service</description>

    <dc:date>2002-09-01T04:00:00Z</dc:date>

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    <title>Calling a spade a spade,for your customers' sake</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Calling-a-spade-a-spadefor-your-customers-sake/ArticleStandard/Article/detail/20081?contextCategoryId=976&amp;ref=25</link>

    <description>Great-West eliminates confusion in the marketplace by consolidating its&amp;#xD; plans under a single
    name</description>

    <dc:date>2002-05-01T04:00:00Z</dc:date>

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    <title>Everyone suffers when people play the blame game</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Everyone-suffers-when-people-play-the-blame-game/ArticleStandard/Article/detail/17331?contextCategoryId=976&amp;ref=25</link>

    <description>Sharing information might be the best way to minimize medical errors, but culpability has to be
    minimized first</description>

    <dc:date>2002-04-01T05:00:00Z</dc:date>

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    <title>It's not just a job, and it's more than an adventure, too</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/Commentary/Its-not-just-a-job-and-its-more-than-an-adventure-/ArticleStandard/Article/detail/12815?contextCategoryId=976&amp;ref=25</link>

    <description>Many workers in the healthcare industry got here by chance, but personal&amp;#xD; satisfaction keeps
    them here</description>

    <dc:date>2002-03-01T05:00:00Z</dc:date>

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    <title>It's OK to succeed at the business of healthcare</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Its-OK-to-succeed-at-the-business-of-healthcare/ArticleStandard/Article/detail/6670?contextCategoryId=976&amp;ref=25</link>

    <description>Despite the bad reputation from consumer publications, MCOs should be proud of their
    successes</description>

    <dc:date>2002-01-01T05:00:00Z</dc:date>

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    <title>Employers want consumers to take the reins on spending</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Employers-want-consumers-to-take-the-reins-on-spen/ArticleStandard/Article/detail/6675?contextCategoryId=976&amp;ref=25</link>

    <description>Workers won't be happy about sharing the costs, but it's an opportunity to teach them the meaning of
    value</description>

    <dc:date>2001-11-01T05:00:00Z</dc:date>

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  </item>

  <item
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    <title>Wise plans give their members what they want</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Wise-plans-give-their-members-what-they-want/ArticleStandard/Article/detail/6680?contextCategoryId=976&amp;ref=25</link>

    <description>As long as alternative therapies aren't dangerous, consumers should be&amp;#xD; able to get the
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    <dc:date>2001-10-01T04:00:00Z</dc:date>

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    <title>Sheathing the iron fist of accountability in a velvet glove</title>

    <link>
    http://managedhealthcareexecutive.modernmedicine.com/mhe/For+Your+Benefit/Sheathing-the-iron-fist-of-accountability-in-a-vel/ArticleStandard/Article/detail/6683?contextCategoryId=976&amp;ref=25</link>

    <description>Despite the squabbling, everyone in healthcare wants the same thing: more effective care for
    patients</description>

    <dc:date>2001-09-01T04:00:00Z</dc:date>

    <EMSArticle:contentFormat>HTML</EMSArticle:contentFormat>
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