Top four patient engagement trends to watch
Both patients and providers are eager for more effective patient engagement, according to a new study.
Seventy percent of the 200 patient respondents to the survey say that they have become more engaged with their healthcare during the past two years—up from 57% in CDW’s 2016 Patient Engagement Perspectives Study.
“We found that communication is important for engagement, and both providers and patients see technology as a channel to expand interaction and access to information needed to empower patients,” says Nancy Ragont, senior manager, customer insights, CDW Healthcare. “When asked what motivated them to become more engaged with their healthcare, patients noted greater online access to personal health records and access to patient portals as the top two drivers. In addition, as patients become increasingly comfortable with new technology, providers have new ways to increase and improve engagement with their patients, whether it’s through patient portals, mobile apps, video chat or text.”
As the healthcare market evolves from a fee-for-service to a pay-for-performance model, patient engagement is paramount, according to Ragont. “Providers know that patient engagement correlates with care outcomes, as the more involved and invested a patient is with his or her healthcare, the greater the likelihood for successful outcomes,” she says. “Now, the bottom line is at stake, since providers are increasingly paid for outcomes.”
Sixty seven percent of the 200 providers who took the survey say that improving overall patient care motivates them to improve patient engagement, and opportunities for engagement that also improve quality of care continue to expand.
Providers are encouraging patients to access their healthcare information (83%), offering them the ability to sign up for a patient portal (81%) and communicating via email (53%).
“Patients, as a result, are becoming more knowledgeable about personal medical information, saving time, increasing their overall engagement with personal healthcare, and experiencing greater convenience,” Ragont says.