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    Top 10 up-and-coming industry leaders in managed care

     

    Marti Lolli
    Senior Vice President, Commercial Markets, Priority Health
    Grand Rapids, Michigan

    LolliLolliLolli’s healthcare career began in 2008 as the consumer engaged healthcare product manager for Priority Health, a health insurance company with more than 750,000 members. Since then, she has steadily taken on new roles, including director of healthcare reform, director of Medicare product and market development, and director of product development. Lolli was instrumental in launching individual health plan products that helped Priority Health garner more than 40,000 new members, a 60% jump in membership in its second year in the marketplace. She also led the development of the insurer’s holistic plan, which covers alternative care such as acupuncture and massage services. The holistic plan helped Priority Health glean sales from a healthier demographic, while increasing overall enrollment.

    MHE: Why did you choose your profession?

    Lolli: I enjoy solving complex business problems, such as figuring out how to make premiums affordable for members. Another challenge is getting consumers to become engaged in their care. When this occurs, they play a more active role in their care and make more informed decisions.

    MHE: What has been your biggest learning experience?

    Lolli: I viewed the introduction of the Affordable Care Act as an opportunity for Priority Health and our members. I dove into understanding its ever-changing regulations, so I could simplify something that was very complex. I delivered more than 200 presentations to our employer groups and partners to help them understand its potential impact on their businesses.

    MHE: What change would you like to see in healthcare in the next 10 years?

    Lolli: Healthcare must become more affordable. As an industry, we need to work to flatten, if not decline, the healthcare cost trend. One way to do this is to renovate the fee-for-service model. By focusing on delivering the right care, at the right time, at the right place, we’ll be able to unwind the current delivery system mentality and eliminate waste. We also need to get pharmacy costs under control, while providing access to lifesaving medications.

    Priority Health developed tools to give members the ability to shop for healthcare and research costs based on their individual health plans. Tools like these will champion change in our industry.

    MHE: If you could sit down to dinner with anyone involved in healthcare, who would it be? 

    Lolli: Michael Porter, because he is among the top business strategists in the country. He has also published some fascinating research on successful healthcare models. Another choice would be Clayton Christensen, a leading expert on the work in innovation. He recently shared his insights on how to reinvent healthcare to make it sustainable long-term.

    Next: The next emerging industry leader

     

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