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    Thirteen healthcare apps to watch


    My Care (Group Health Cooperative)

    Today, the majority of managed care organizations have successfully deployed applications with features that are now considered table stakes, such as the ability to find a provider, view your ID card and review coverage plans, according to Adam Nelson, vice president, Healthcare & Life Sciences, NTT DATA.

    “However, in order to engage and develop daily active users, these applications must become more interactional versus transactional,” he says. “One potential next step is for managed care organizations to deploy procedure pricing on an app rather than just the organization’s website. Additionally, to increase interactions and user satisfaction, incorporating mHealth, such as mobile chat, could provide a breakthrough for managed care applications.”

    One favorite app of Nelson’s that is making strides to implement value-added features that create returning users is My Care (Group Health Cooperative).

    “Members can schedule appointments, check wait times and receive directions through the app, which enables additional provider interaction.”

    In addition, a user can call a 24/7 phone number through the app to check on their symptoms. Some future features that will benefit the users include the ability to update personal information and share with providers to eliminate duplicative, repetitive paperwork or connect with an online community to share symptoms, treatment and dietary regimens based on specific conditions.

    “By creating an informational resource, managed care organizations can move beyond a transactional exchange toward an interactional app that increases user engagement,” Nelson says.



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