/ Print /

  • linkedin
  • Increase Font
  • Sharebar

    Survey Findings Show What Millennials Want in Healthcare Providers

    source_MHE_81.jpg

    Consumers—especially millennials—are looking for a more efficient, faster way to get medical care, and building a relationship with a primary physician is of less concern to them, according to a new survey.

    In the survey of more than 5,000 consumers nationwide, PNC Healthcare explored the impact of patient-centered care among various age groups, including millennials (ages 21 to 32), Generation X or Gen-Xers (ages 33 to 49), baby boomers (ages 50 to 71), and seniors (ages 72 and older).

    YoungYoung

    It found that 34% of millennials prefer retail clinics and 25% prefer acute care clinics—double that of boomers (17% and 14% respectively) and seniors (15% and 11%). On the flip side, seniors (85%) and boomers (80%) visited the primary care physician significantly more often than millennials at 61%.

    “With the proliferation of mobile devices and digital communication tools, patients—the customers of the insurance world—are expecting faster and more convenient services,” says Amy Young, healthcare marketing manager at Cisco, a global technology company based in San Jose, CA. “This is especially true in an environment where they are likely paying more out of pocket for healthcare than in the past. No doubt, this is a difficult transformation for the healthcare business that’s used to in-person interactions.”

    A successful transformation for healthcare organizations needs to start with a culture shift, according to Young. “Is the organization utilizing video conferencing, mobile work flows, and other digital innovations? Start there, then look at the organization’s offerings. For example, do healthcare plans cover new methods of healthcare delivery such as telehealth? If so, are employees and patients aware of those new methods? Many studies of telehealth adoption find that patients want it, but didn’t know it was offered or covered,” she says. “Additionally, the right digital foundation that supports mobile devices and communication tools includes data management and analytics tools that can help managed care executives better plan their resource budgets and product offerings.”

    Here’s how to offer your members and patients more of the “retail” experience many of them are seeking in healthcare:

    1. Make sure that the right digital foundation is in place with the right levels of security before building digital tools that reflect those which are used by retail companies.
    2. Always keep the  business goals in mind—and maintain focus on the patient, too. “Think big and long-term,” says Young. “The shift to value-based care requires tools that address health across the continuum of care—not just a single episode, but a ‘patient for life.’ Internally, make sure all departments have a seat at the table to ensure the digital technologies deployed make sense across the enterprise.”
    3. Consider retail-like customer experience tools that unburden healthcare professionals from excessive management tasks so they can focus on patient care. “And be sure to market them effectively so they are utilized by the people who need them most,” says Young.
    4. When developing tools (such as video, mobile apps, secure messaging), also keep in mind how the effectiveness of those tools will be measured. “What does success look like? Will there be a reward system for those who implement new tools that improve population health? Is there a pivoting plan if it’s concluded the tools are not working?” says Young.

    “Millennials want their relationship with their healthcare provider to reflect the relationships they have with other trusted organizations,” Young says. “They want to be able to look up their medical records with a simple login, schedule appointments online, IM chat with advice nurses through Facebook or WhatsApp, and get discounts or reward points for every check-up they do. A doctor must fit into their online, social world—become a trusted friend that rewards them for taking care of themselves. This is how you gain their loyalty.”

    Millennials are also the most likely early adopters of new technology—in fact they are currently the biggest users of telehealth services and mobile health applications—so they could be a good test audience for new innovations, according to Young.

     

     

     

    4 Comments

    You must be signed in to leave a comment. Registering is fast and free!

    All comments must follow the ModernMedicine Network community rules and terms of use, and will be moderated. ModernMedicine reserves the right to use the comments we receive, in whole or in part,in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

    • [email protected]
      Right after my 40th birthday I was informed by my family doctor after having some chest X-rays that I had mild emphysema. I had smoked for 20 years. I kept smoking and started getting sick about 7 months later. I ended up in intensive care for six days in septic shock from double pneumonia and almost died. The minute I start to walk around my breathing gets bad. Even the oxygen doesn't seem to help. I want to feel good, and alive and energetic besides, I have a 2 years old grandson and I want to watch him grow up. My search for alternative treatments for treating my emphysema eventually led me to some amazing researcher/herbal doctor called Dr Linda(Best Health Herbal Centre) who had made unbelievable advancements in the use of alternative treatments to actually “Reverse” diseases. This same researcher/herbal doctor was providing her patients with herbal supplements that restored the immune system. I followed suit once again purchasing emphysema herbal supplement. After 6 weeks of relentlessly taking of the emphysema herbal supplements twice each day i completely recovered from emphysema! All my symptoms are gone and Remaining positive helped me during this treatment. Contact her via: [email protected] besthealthherbalcentre. com or w ww .besthealthherbalcentre. com
    • [email protected]
      This is a true life experience with Doctor Covenant who helped me save my marriage by doing a pregnancy spell for me. My name is jenny clouds and i from somalia but currently live in manchester . my husband and i have been married for over 6 years. We didn't have any children. My husband was not happy with this because we have tried for many years now to have a child that we thought of adopting but the idea wasn't the best for us. my husband even talked about divorce!! i was scared to loose my husband.3 months after my husband started talking about divorce, i saw a post on facebook which taled about a spell caster on how he helpes people from various problems and his name was Dr Covenant. I sent a mail to him through his email address [email protected], I explained everything to him and he told me not to worry. i was over excited, he comforted me with his words, he told me that we are going to do a pregnancy spell, i was scared but i had no choice. he told me what to do and i did it. he actually did the pregnancy spell, he gave me assurance that i will become pregnant in 2 days, i thought he was joking. this is the 11th month after meeting Dr Covenant, now i have a set of twins, a boy and a girl. God bless you Dr Covenant, thank you for what you have done for me, Please contact and meet Doctor Covenant if you are passing through any difficulty in life like the one i was passing through contact [email protected] or call, add him on watsapp on +2349057353987. there are still real people out there helping people. [email protected] is one of them.he also help in lottery winning too, if you want to win lottery now also contact him
    • [email protected]
      This is a true life experience with Doctor Covenant who helped me save my marriage by doing a pregnancy spell for me. My name is jenny clouds and i from somalia but currently live in manchester . my husband and i have been married for over 6 years. We didn't have any children. My husband was not happy with this because we have tried for many years now to have a child that we thought of adopting but the idea wasn't the best for us. my husband even talked about divorce!! i was scared to loose my husband.3 months after my husband started talking about divorce, i saw a post on facebook which taled about a spell caster on how he helpes people from various problems and his name was Dr Covenant. I sent a mail to him through his email address [email protected], I explained everything to him and he told me not to worry. i was over excited, he comforted me with his words, he told me that we are going to do a pregnancy spell, i was scared but i had no choice. he told me what to do and i did it. he actually did the pregnancy spell, he gave me assurance that i will become pregnant in 2 days, i thought he was joking. this is the 11th month after meeting Dr Covenant, now i have a set of twins, a boy and a girl. God bless you Dr Covenant, thank you for what you have done for me, Please contact and meet Doctor Covenant if you are passing through any difficulty in life like the one i was passing through contact [email protected] or call, add him on watsapp on +2349057353987. there are still real people out there helping people. [email protected] is one of them.he also help in lottery winning too, if you want to win lottery now also contact him
    • [email protected]
      This is a true life experience with Doctor Covenant who helped me save my marriage by doing a pregnancy spell for me. My name is jenny clouds and i from somalia but currently live in manchester . my husband and i have been married for over 6 years. We didn't have any children. My husband was not happy with this because we have tried for many years now to have a child that we thought of adopting but the idea wasn't the best for us. my husband even talked about divorce!! i was scared to loose my husband.3 months after my husband started talking about divorce, i saw a post on facebook which taled about a spell caster on how he helpes people from various problems and his name was Dr Covenant. I sent a mail to him through his email address [email protected], I explained everything to him and he told me not to worry. i was over excited, he comforted me with his words, he told me that we are going to do a pregnancy spell, i was scared but i had no choice. he told me what to do and i did it. he actually did the pregnancy spell, he gave me assurance that i will become pregnant in 2 days, i thought he was joking. this is the 11th month after meeting Dr Covenant, now i have a set of twins, a boy and a girl. God bless you Dr Covenant, thank you for what you have done for me, Please contact and meet Doctor Covenant if you are passing through any difficulty in life like the one i was passing through contact [email protected] or call or add him on watsapp on +2349057353987. there are still real people out there helping people. [email protected] is one of them.he also help in lottery winning too, if you want to win lottery now also contact him

    Follow Us On Twitter

    Find us on Facebook

    Latest Tweets Follow