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    Eight ways managed care should be using mHealth

     

     

    U.S. healthcare is the most expensive in the world, according to The Commonwealth Fund. Despite the high cost of healthcare, American doctors and patients rate the U.S. healthcare system lower than its cohorts on most performance dimensions, from patient outcomes to access, efficiency, and equity.

    One proven method of improving those performance dimensions is mobile health, or mhealth. It offers new strategies for meeting healthcare needs. These strategies are more efficient and convenient for the patient, and they streamline the management of chronic diseases and pharmacy utilization.

    Mobile Health also helps improve flagging performance dimensions while decreasing costs through time savings, fewer hospital readmissions (up to 44% in one case), and better patient outcomes, especially with traditionally hard-to-reach populations like the homebound or patients in rural areas.

    By focusing on certain trigger points in the patient’s health cycle, like appointment reminders, medication reminders and even educational opportunities through mobile devices, patients receive the information and guidance they need to become active participants in their healthcare.

    Similar to the strategy used successfully by marketers to convert customers and increase sales, mHealth prompts plan members to act as consumers of their own health and wellness.

    Since more than 50% of payers intend to invest in some type of trigger-based communication, according to a study from IDC Health Insights, learning to use the medium is a critical advantage to providing the highest return on investment. Here are eight ways to maximize mHealth.

     

    Robert Oscar
    Robert S. Oscar, R.Ph. CEO/president of RxEOB, has more than 25 years of experience in healthcare, having developed and implemented ...

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