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Member engagement

Four priorities your health plan must embrace to thrive in the future
Four priorities your health plan must embrace to thrive in the futureHealth plans of the future will focus on consumers: designing products, care and services to support improved health.
Step up your social media: Learn from one health plan’s successStephen Rioseco, of Horizon BCBSNJ, tells Managed Healthcare Executive how his health plan fully capitalizes on the power of social media for customer service.
Four member experience technologies your health plan should be usingTechnology experts predict that more health plans will take advantage of consumer engagement technologies in 2017.
Get your plan members to shop around for less-expensive careSome health plans are finding success with a new program that rewards patients for seeking out cheaper care.
Make it personal: Three ways to connect with healthcare consumers: Remembering to engage in healthy behavior can often slip to the bottom of our list of priorities. In a world where we need to be reminded and motivated to be the healthiest version of ourselves, the right nudges at the right time can help us get there.
Are we relying too heavily on HCAHPS?How to really understand patient experience and improve outcomes. Here are five tips to help you create a culture of excellence.
New cancer care approach: Highmark’s cancer collaborativeCancer care has made great strides in the U.S., but effective care is still too expensive and inaccessible for many Americans. Now, payers and providers at Highmark, Allegheny Health Network and Johns Hopkins are launching a new model that could change cancer collaboration.
Six ways health plans address consumer pain pointsConsumers want more, and it’s time to deliver. Here’s how health insurers can retain current members and attract new ones.
Study: Ageism affects health outcomes in the elderlyHumana and UCS study shows prevalence of ageism in film and the power of embracing a healthy mindset for healthy aging
Opinion: Value-based medicine requires personalized incentivesIn today’s increasingly consumer-driven environment, personalization is not only expected, but a demanded part of the user experience.